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As the digital creative director, I was tasked to take the brand into a more elevated, luxury space. We began with a fresh new design on a new e-commerce platform. At the same time, we crafted a new brand image around the California 'It Girl' from campaign photography, e-commerce photography and creative content.
Homepage
Shoppable Ad Campaign
I worked with the development team to create a shoppable campaign page each season where users could view every photo and buy pieces directly from the page.
Shoppable Editorial Page
In addition to our main campaign, we crafted editorials around key items and ideas each season.
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